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BCG Matrix for Brand Portfolio Analysis for Windows 7 - BCG Matrix for Brand Portfolio Analysis - Windows 7 Download

BCG Matrix for Brand Portfolio Analysis Windows 7

BCG Matrix for Brand Portfolio Analysis 9.0

Matrix BCG Software for Brand Portfolio Analysis and Management

The matrix BCG is a popular brand management tool. Its logic assumes success in business is strongly linked to cash flow, which is a function of market share and market growth. The BCG matrix of MM4XL software analyzes the brand portfolio of a whole company. Each brand is displayed as a bubble on a map, which helps reasoning on the product life cycle and its life cycle management, on the marketing investment level, the company strategy, and more.

BCG Matrix for Brand Portfolio Analysis 9.0 full details

File Size: 16.32 MB
License: Free To Try
Price: $48.30
Released: 2012-01-19
Downloads: Total: 42 | This Month: 0
Publisher: MM4XL.com Business Analysis in Marketing
Publisher URL: http://www.mm4xl.com


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BCG Matrix for Brand Portfolio Analysis 9.0 full description

Matrix BCG for Brand Portfolio Management and Analysis. Use the matrix BCG tool of MM4XL software to analyze the competitive and financial performance of your brand portfolio to make better business decisions in brand management. The matrix BCG is a very popular brand management tool. Its logic is based on the assumption that success in business is strongly linked to cash flow, which is a function of market share and market growth. The matrix BCG tool of MM4XL software can analyse the brand portfolio of a whole company. Each brand is displayed as a bubble on a two dimensional map, which helps reasoning on the product life cycle and its life cycle management, on the marketing investment level, the company strategy, and much more. Typically, the matrix BCG tool is used to: (1) Monitor your company brand performance over time, say quarterly, (2) Monitor your competitor brand portfolio performance, (3) Balance marketing investments across brands. BCG Matrix tool of MM4XL software features: Applies the original BCG matrix concept and matrix chart, Built-in interpreter of the output results (verbal report), Detailed report of the four BCG matrix quadrants, Detailed report of the brand portfolio, Charts describing cash flow and investments, The example sheets describe how to run the analysis, The tool works in 5 different languages: E, F, G, I, S, Help file with advanced description of the BCG matrix concepts, and more.

BCG Matrix for Brand Portfolio Analysis 9.0 download tags

matrix bcg life cycle product life cycle management boston matrix brand management company strategy business decision portfolio analysis excel add-in

BCG Matrix for Brand Portfolio Analysis 9.0 Windows 7 release notes

Major Update
Trial: Added 7 new days of free trial time
License: New registration model - Buy single tools
Added Online User's Guide
[ BCG Matrix for Brand Portfolio Analysis release history ]

BCG Matrix for Brand Portfolio Analysis 9.0 Windows 7 requirements

Requires MS Excel
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